The Importance of Declared Content and Data Consistency in Organic Positioning

When it comes to maximizing visibility in data maps and controlling the information that appears organically, it is critical to understand the role of declared content. "Scraped" content refers to information gathered from various platforms that research your website. This content is crucial to improve your presence on the maps [...]

The Power of Influencers in Marketing: How to Choose and Leverage Their Potential

In today's digital marketing world, influencers have become a powerful tool for brands. They can generate sales, improve branding and boost brand image. However, they can also have the opposite effect if not properly selected. In this article, we will explore how to find the right strategy and make the most of [...]

Maximising Your Advertising Investment: How to Generate Effective Funnels in Google Ads and Social Ads

Nowadays, digital marketing has become a key tool for any business that wants to succeed in the market. Google Ads and social networks are two of the most popular and effective tools to generate traffic and increase the visibility of your business. In this article, we will talk about how you should [...]

Icnea Joins weglobeyou as a Service Provider for Property Managers

We are pleased to present the new integration between weglobeyou and Icnea, a partnership to help Property Managers to boost their business by offering together comprehensive tourism marketing services and the most complete PMS and Channel Manager tool. Icnea offers one of the most complete all-in-one vacation home management system [...]

The Importance of Online Reputation and Review Management in the Tourism Sector

In the digital age, online reputation has become a determining factor for the success of any business, and the tourism sector is no exception. The way hotels, restaurants and tourist destinations are perceived online can greatly influence travelers' booking decisions. For this reason, [...]

The Impact of Social Media on Tourism and Hospitality

In recent years, social networks have become an indispensable tool in our lives. Their influence has spread to all areas, including tourism and hospitality. Companies in this sector have learned to take advantage of these digital platforms to communicate with customers, improve the user experience and strengthen [...]

Why WeGlobeyou?

In an increasingly digitalized world, it is essential to have an effective marketing strategy to stand out in the competitive hotel industry. This is where weglobeyou comes into play, the leading agency in digital tourism marketing services for independent hotels and hotel chains throughout Spain, and internationally with a presence in 10 countries. Let me convince you [...]

The Principle of Need in Negotiation: How to Identify What the Other Party Wants and How it Helps Improve Guest Experience

As a CEO of a company, I have learned that negotiation is a fundamental skill for any person, not only for businessmen and entrepreneurs, but for any person and in any circumstance of his life. One of the best books I have read on the subject is "Never be afraid to negotiate: 7 principles to get results" by Pablo M [...]

How Artificial Intelligence is Revolutionising Hotel Marketing…and Beyond

The book "The Second Machine Age" highlights the importance of adapting to technological changes in the business world. After an analysis applied to our marketing agencies, I believe that these reflections are valid for any company. 1. We must adopt innovative technologies: Artificial intelligence and business intelligence are the most important technologies for [...]

The Power of Photography in Tourism Marketing

How do you get an image to make them choose your hotel? Photography in tourism marketing is much more than aesthetics: it is a tool to connect, stand out and convert. In this article we give you practical keys to get the most out of your images and increase your direct sales.