Guest experience in hotels: how to turn satisfaction into sales

There are many ways to take care of the customer, but not all of them improve profitability. The guest experience in hotels is not just about smiles at the front desk, nice notes in the room or a friendly question at check-out. For it to generate direct bookings, good reputation or higher ADR, it needs to go much further. The hotel experience [...]

What does it mean to be a sustainable hotel in 2025 and how to turn it into brand value?

More and more travelers are looking for accommodations that are committed to the planet, people and the local community. But what does it really mean to be a sustainable hotel in 2025? In this article we explore what practices demonstrate this, how to communicate them without falling into greenwashing and why sustainability told well is a powerful branding tool. Because it's not enough to do things right: you also have to know how to tell the story.

Hotel photography that makes Google and your future guests fall in love with you

Hotel photography is not just aesthetics: it's strategy. Learn how to make Google and your future guests fall in love with images that sell, rank and generate bookings.

How to improve your hotel's ADR and increase profitability without losing occupancy

What if you could improve your hotel's profitability without the hassle of large investments? Knowing how to improve ADR is key to getting the most out of every booking. In this article we share 10 practical and customizable strategies to increase your revenue per room without sacrificing the guest experience. Technology, service, direct sales and much more... Because profitability and excellence can go hand in hand.

Learn how to use the Social Selling Index to attract more B2B customers in the tourism sector.

Do you work in tourism and use LinkedIn to generate business? Then you need to understand what the Social Selling Index (SSI) is, why it matters and how to improve it without sounding artificial. In this article we explain how to make your profile work for you, gain visibility and attract real customers in the tourism sector. All without magic formulas or empty automatisms.

Marketing to Boost MICE Sales for Hotel Sales Directors

Marketing in the MICE sector requires a strategic approach that goes beyond traditional actions and, obviously, with a B2B vision. The key is to implement specific actions that connect directly with decision makers and generate measurable results. Here are some of the strategies we have implemented to maximize results [...]

Textless Reviews on Google and Booking: The Hidden Reality Behind a Perfect Score

How is your digital reputation? Customer reviews and ratings are a fundamental pillar for attracting new bookings, especially on platforms such as Google, Booking or TripAdvisor. However, a recent study has revealed an interesting and, why not say it, somewhat disconcerting phenomenon: reviews without text tend to raise the average score [...]

Optimising Strategies: The Importance of Early Booking in the Hospitality Industry

Yesterday I was talking to a prospective client, a small large group in Ibiza, about the importance of the British market for their hotels and what they are facing in 2024: a sharp decline in demand in this market. This conversation led me to reflect on the importance of Early Booking in the sector [...]

Successful Clients in Direct Hotel Sales

In the world of the hospitality industry, increasing direct sales is a key objective for many establishments. At weglobeyou, we're proud to boast and share the stories of successful direct sales clients. Today we tell you about four clients who have experienced a substantial increase in direct sales in their tourism establishments. Hotel Leman East [...]

The Best Digital Agents for Your Hotel

Take advantage of the Digital Kit's benefits At weglobeyou we are much more than a tourism marketing agency. We are your allies in the search for digital solutions that will boost your hotel business. Today we will tell you what we do and what we can offer you as digitalizing agents. But not only that. We'll also tell you what it is and how you can maximize the benefits. [...]