EN 
ES When it comes to maximising visibility on data maps and controlling the information that appears organically,it is essential to understand the role of declared content. Scraped content refers to information gathered from various platforms that investigate your website. This content is crucial for enhancing your presence on data maps and is based on the information you intentionally declare.
Declared content consists of the information you create deliberately and place on different platforms. Your own website is the key starting point, as you should include microformats and link your URL to your business details. Although Google can recognise this information if it is found in the footer of your website, providing it more directly can help you even further.
Moreover, it is important to maintain consistency across all platforms where your business appears, to ensure data consistency. Consistence starts on your website, where you place your first declared content and define your identity as an entity. The order of relevance for the platforms will be: first your website, followed by others like Google, Apple Maps, Bing, TripAdvisor, Yelp, FourSquare, and Facebook Meta.
One of the key aspects of maintaining that consistent identity is to ensure that the basic information, known as NAP (Name, Address, Phone), is consistent across all platforms. This basic information will be essential for establishing your presence on data maps.
Through Google My Business, you can have some control over your product or business listing, and make modifications as needed. However, platforms will also verify the data provided through information gathering. Therefore, consistency is crucial, as once the platforms acquire the data, you can no longer control it. Maintaining data consistency reduces the risks of misinterpretations, confusion, or worse.
In addition to Google Maps, it is also important to consider Apple Maps and Bing Maps as useful sources to enhance your visibility. For instance, on Yelp, there is the possibility for users to generate content related to your business, and importantly, if you do not provide certain information, someone else is likely to do it for you. This may not be beneficial for your business, so it is essential to ensure you have control over your declared information.
To illustrate, if you look at Google Maps and zoom in on a city, you will notice that some areas stand out in yellow. These are known as points of interest, where there is greater activity and concentration of entities. If you have declared information across all platforms and the platforms recognise your consistent presence, this greatly benefits you in terms of positioning and credibility.
To exemplify this, if you look at Google Maps and zoom into a city, you will notice that some areas are highlighted in yellow. These are the so-called zones of interest, where there is a higher activity and concentration of entities. If you have information declared on all platforms and the platforms recognize your consistent presence, this benefits you enormously in terms of positioning and credibility.
In conclusion, declared content and data consistency are fundamental elements for improving organic positioning on data maps. By providing consistent information and controlling what is within your reach, you can enhance your visibility, credibility, and relevance across various platforms. Do not underestimate the power of declared content and its impact on the success of your online business.