Method
#WeGlobeYou!Method,
the formula for achieving what we set out to do
We‘ve developed our own method for achieving what your tourist business would like to accomplish. Our experience in the sector, the volume and diversity of our clients and our constant training in tourism marketing has allowed us to perfect an already successful working methodology that works.
This is divided into two stages:
- Strategic planning
- Goals
Strategic planning
Goals
Prestige, positioning and reputation, sales and social impact
Brand values
Values that are transcendental, timeless and enduring
Product and/or service values
Values that are embedded in the products and/or services you offer
Destination values
Values connected to where you’re located tend to be the first step in convincing your customer
Target audiences and interests
What demographic qualities do your customers display? What are their particular demographic features? What interests do they have? Does your establishment satisfy them?
Benchmarking
Your tourist establishment competes with others. We elicit best practices from the market.
Claims
Memorable words or phrases to catch your client’s attention and cause the desired effect
Corporate identity
Your company needs a strong graphic line that speaks for your product and targets your audiences effectively.
Executing the action plan
Creating content
We create written, graphic and audio-visual content to enhance effective communication.
Dissemination
We manage your social networking, optimise your website, monitor your reputation and carry out e-mail marketing campaigns.
Content expansion
We invest in those advertising platforms that give you the best results.
Monitoring and extracting data
We identify the indicators your business needs to monitor in order to grow.
Analyses, reports and valuation
We analyse results and make decisions in order to enhance essential payback on investment.