The Social Media Dilemma in the Hospitality Industry: Followers or Loyal Customers?

Having a community on social networks is important, but converting it into loyal customers is even more important. In this article we explain how to balance visibility and conversion in the hotel, hospitality and gastronomy sector.

The Secrets Behind Our Latest Web Pages

A well-designed and functional website is essential for the success of any business. Therefore, we are pleased to present some of the most recent hotel web design cases we have worked on. Each project is a sample of the effort to reflect the unique identity of each accommodation, taking care of the design, the experience and the [...]

Gastronomy as a Lever for Occupancy

Gastronomy is in fashion. You just have to be a little observant. This is also revealed by the IV edition of the Gastronomic Tourism Demand Study. It is based on surveys of 1,000 travelers. This study has put on the table relevant data to understand the trends and interests of this type of tourist in our country. [...]

Hotel tourism marketing: a holistic approach to lasting success

En un mercado cada vez más competitivo, donde los viajeros buscan experiencias auténticas y los hoteles luchan por mantener su rentabilidad, el marketing turístico hotelero se ha convertido en la clave que marca la diferencia entre llenar habitaciones o construir una marca sólida y duradera. En weglobeyou, gestionamos el marketing de más de 200 hoteles […]

Tourism branding and its importance: the case of Hotel Apolonia

En un mercado saturado de destinos, hoteles y experiencias, el branding turístico es mucho más que un logotipo o un eslogan bonito. Es la historia que cuenta una marca, la emoción que despierta en quien la descubre y la promesa que cumple en cada interacción con sus huéspedes. Hablamos de un proceso que va mucho […]

How to Use Your Hotel’s Data to Increase Direct Sales

Direct selling gives us many more advantages than any other sale in your distribution mix. That's true and they won't get me out of it. But how do you use your hotel data to increase direct sales? To improve the conversion rates of our direct sales, data is essential. And when I talk about [...]

How Does a Good Image Help Close Sales for a Hotel?

For years, an action as easy and simple as creating quality photographic material has weighed like a burden on many independent hotels. There were not many photographers prepared to create quality photographic material for such a specialized sector and, those that did exist, had very high rates that prevented many hoteliers from having this kind of material.