Strategies against OTAs: how to boost direct bookings in your hotel

Booking, Expedia, Airbnb... Do you love them or hate them? Probably both. OTAs (Online Travel Agencies) are those platforms that, on the one hand, fill your rooms in low season, but on the other hand they take a huge piece of your pie in the form of commissions that can exceed 20%. The dilemma is universal: without [...]

Tourism marketing success stories: Hotel Leman

Discover how Hotel Leman, a four-star family hotel in Playa de Palma, transformed its distribution model and turned its website into the main sales channel. A tourism marketing success story developed by weglobeyou with measurable and sustainable results.

How to increase direct hotel bookings by 2025

Increasing direct hotel bookings has become the industry's top priority. It's not just a question of revenue, it's the difference between relying on intermediaries or regaining control over your business. Every hotelier has experienced it: the phone rings less, bookings arrive by mail in dribs and drabs, and the web [...]

Tourism marketing success stories: Parada Beach

Today we share a new tourism marketing success story: Parada Beach, a boutique glamping located on a remote island in the archipelago of Palawan (Philippines). The project started from scratch: no consolidated brand, no website, no defined strategy and the urgent need to differentiate itself in an environment where more and more eco-friendly proposals are appearing. [...]

Artificial intelligence in the travel industry: how it is transforming tourism marketing and the traveler experience

Artificial intelligence in the travel industry is no longer a promise but the new engine of tourism marketing. Today, travelers are already planning, comparing and booking with the help of algorithms, while hotels are discovering how to automate processes, personalize experiences and gain visibility in response engines. The challenge is not technological, but strategic: knowing how to combine innovation and hospitality to remain relevant in a market where the first recommendation can decide everything.

Success stories in tourism marketing: Hotel Apolonia

Hotel Apolonia in Soria has managed to reinvent itself with a 360º tourism marketing strategy designed by weglobeyou. In one year it increased its direct bookings by 42%, raised its average ticket by 25% thanks to the integration of local gastronomy and consolidated its position as a benchmark for authentic experiences in the city. This success story shows that it doesn't take major renovations to transform a hotel, but vision, creativity and a well-measured strategy.

How a tourism marketing agency can transform the sales of your hotel

In an industry where competition is fierce, having a tourism marketing agency specialized in hotels is the difference between "being" and "existing". At weglobeyou we have been helping hotels, destinations and accommodations to gain visibility, increase their direct bookings and build brands that leave their mark. From our bases in Barcelona and Vigo, we combine strategy, data and creativity to design tailor-made plans that work. Because in tourism, every click counts... And every season is an opportunity that can't be missed.

Success stories in tourism marketing: ROC Hotels

ROC Hotels has turned a basic service such as wifi into a strategic tourism marketing channel thanks to a digital directory integrated with Wipass. With this solution, designed by weglobeyou, the chain has not only improved the guest experience with a fast and frictionless connection, but has also centralized access to all its services, increasing internal consumption and obtaining key data to optimize its strategy. An example of how technological innovation, well aligned with the hotel's objectives, can generate real results and differentiate itself in a competitive market.

Hotel branding: how to turn your accommodation into a brand that attracts direct bookings

In the reality of today's hotel world, competition is fierce. Urban hotels, resorts, luxury suites, boutique hostels and even tourist apartments struggle every day to capture the attention of increasingly demanding guests. Added to this is the dependence on OTAs, which turn direct sales into a challenge and force the [...]

Email marketing for hotels: how to convert your emails into direct bookings

In the hotel industry, we're all chasing the same thing: more direct bookings, lower commissions and returning guests. But the digital reality is getting tougher: Amidst all the noise, there is one channel that remains stable, profitable and 100% yours: email marketing for hotels. Yes, email. That channel that many [...]