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Pula Golf Resort
Pula Golf Resort is an exclusive resort located in a historic 16th century manor house in Son Servera, Mallorca.
In a privileged natural environment, it combines luxury hospitality, sustainability and unique experiences, integrating a first class golf course, local gastronomy and a firm commitment to regenerative tourism.
More than comfort and leisure, its value proposition is focused on creating authentic experiences, fusing sport, wellness and nature. Its strategic location and commitment to innovation have consolidated it as a benchmark for both holiday tourism and the MICE segment.
Branding
Social Media
Advertising Investment (Google Ads + Social Ads)
Websites
Design
Photography
Audiovisual Production
Objective
To strengthen its brand as a reference in luxury hospitality and regenerative tourism, increase its direct sales and optimize its positioning in the market.
Web design
The following were designed optimized landing pages with the objective of increasing conversion on the web. The strategy behind its development focused on:
- Packaging of experiencescombining lodging with golf and wellness to increase the perceived value.
- Attractive visual design and intuitive navigationwith strategic calls to action to improve conversion.
- SEO optimization and loading speedensuring its performance in search engines and mobile devices.
Digital directory
A new digital directory of servicesaccessible to hotel guests, in order to centralize key information and facilitate their access.
- Intuitive structurewith direct access to pillow menus, minibar and restaurant reservations S'Era de Pula.
- Integration of wellness and golfThe hotel's facilities, allowing guests to consult massage and treatment options and to book tee times in an agile manner.
Design
The MICE segment was strengthened with a specialized dossierdesigned to present the resort as an ideal destination for meetings, incentives and events.
- Premium design and clear structureadapted to the needs of event organizers.
- Detailed information on spaces and serviceswith customizable options for corporate events.
- Differentiation through sustainabilityThe resort's commitment to regenerative tourism was highlighted.
Social Media
Maximize brand recognition through its presence in the media and international trade fairs and by creating valuable content on digital platforms.
Advertising Investment
(Google Ads)
data for the last year*.
23,35 €
ROAS (Return on Ad Spend) in direct sales generated by digital campaigns
4,28%
CAC reflecting the high profitability of the campaigns in Spain and Germany.
Results
- Increased bookings through the direct channelthanks to the optimization of landings and strategic ads.
- Increased local customer acquisition through specific social ADS.
- Positioning as a MICE reference in Mallorca thanks to the material produced.
- Optimization of the guest experienceThe new system provides easy access to key information and enhances the personalization of your stay.
- Strengthening brand perceptionThe Pula Golf Resort is consolidating its position as a premium destination of reference in Mallorca.