It features various establishments aimed at providing a complete premium experience for the guest.
The hotel includes Renaissance thermal baths, an Andalusian tavern, and a gourmet restaurant.
Unify the businesses: Thermas Renacentistas, Restaurante Ábside, and Taberna Guadiana under the umbrella of Hotel Palacio de Úbeda 5* GL through a 360-strategy involving social media, advertising investment, branding, and photo shoots.
Creation of a completely renewed and exclusive style guide for the hotel, focusing on everything it conveys: luxury, quality, class, history, etc. Additionally, three sub-brands will be developed, each with its own personality while maintaining a connection to the hotel’s main brand.
Through this branding, the visual aesthetics of the entire hotel will be modified, while also changing the communication tone towards each customer, personalising and adapting it to each moment.
Management and creation of Instagram and Facebook profiles for each of the businesses, where each is managed differently, as the content and posts are tailored to the objectives of each business. This approach allows us to improve results and reach the desired end customer effectively.
Conduct two annual photo shoots featuring models, drones, and cameras, adapted to different seasons. These sessions aim to personalise content, optimise marketing strategies, and effectively promote each of the establishments, ensuring that all information is up to date.
Each session will be structured into two segments
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