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Hotel Rincón Sol
Hotel Rincon Sol is an exclusive complex located on the beachfront in Rincon de la Victoria, Malaga, the Hotel Rincon Sol is much more than a four star hotel overlooking the Mediterranean.
It is a meeting point for families that repeat summer after summer, for couples looking for a quiet getaway and for those who find in the Costa del Sol their refuge by the sea.
With a loyal clientele that repeats year after year, the hotel needed to strengthen its brand identity and professionalize its digital strategy to compete with guarantees in the eastern Costa del Sol.
Branding
Social Media
Advertising Investment (Google Ads + Social Ads)
Websites
Design
Photography
Audiovisual Production
Objective
In an environment as competitive as the Costa del Sol, where accommodations and OTA campaigns abound, standing out is not easy. Although Hotel Rincon Sol already had a high loyalty rate, it needed a strong brand that reflected its authenticity, as well as tools that would boost its profitability without relying on third parties.
In order to position the hotel as a reference with its own identity on the Costa del Sol, a comprehensive strategy was implemented based on:
- Complete rebranding to reinforce the hotel's personality and differentiate it from other accommodations in the area.
- Strategic photographic production to align the visual image with the new brand identity.
- Boosting the direct channel through Google Ads campaigns targeted to key audiences.
- Optimization of digital platforms to facilitate conversion.
- Construction of a coherent visual and brand narrative, transmitting the authenticity and proximity of the hotel.
Results
44 €
ROAS (Return on Ad Spend) in the first quarter of 2025.
2.27 %
CAC reflecting the high profitability of the campaigns.
21.8 %
Web Sales compared to the previous year
Consolidation of a brand image coherent, warm and differentiating in the local and national market.
How did we do it?
To meet the objectives set, weglobeyou developed a series of key actions to reposition the hotel, reinforce its value proposition and attract new customers:
1. Rebranding to build a brand with personality
- Complete redesign of the visual identity, aligned with its Mediterranean environment and its value proposition based on proximity and comfort.
- Application of the new graphic line in online and offline supports, generating visual coherence at all points of contact with the client.
- Development of a brand storytelling that reinforces the authenticity of the hotel compared to the competition on the Costa del Sol.
2. Photographic production to boost conversion
- Professional photo shoot focused on showing not only spaces, but experiences: sea views, breakfast on the terrace, relaxing moments.
- Images with a visual narrative that reinforce the hotel's Mediterranean lifestyle and warm, family-like atmosphere.
- Integration of the material in the web and advertising campaigns, increasing the perceived value of the stay.
3. Results-focused advertising campaigns
- Activation of Google Ads campaigns with segmentation by geography and type of audience (families, couples, getaways).
- Development of advertising messages and creativities adapted to the new visual branding.
- Continuous optimization based on data (ROAS and CAC), achieving profitability and scalability of the direct channel as the main conversion channel.
