Ep.08 - Why should your hotel work towards internationalization?

Borja Expósito focuses on the reasons, advantages and disadvantages of opting for an expansion and internationalization strategy for your hotel: expanding current markets, reaching new ones and creating new products.

We talk about...

  • What does an internationalization process consist of?
  • Motives
  • Advantages
  • Disadvantages
  • Grants and subsidies for expansion strategies
  • Why go international?