Method

How do we work on tourism marketing at weglobeyou?

Through our own method based on analysis, creativity and results. We design tailor-made tourism marketing strategies for each type of client, with a special focus on marketing for hotels and other companies in the sector. Our goal: to connect with the right audience, boost sales and reinforce reputation.

Strategic Planning

Objectives

Awareness, positioning, reputation + sales + social impact

Brand Values

Timeless, enduring and transcending values

Product and/or Service Values

The values derived from the products and/or services you offer

Destination Values

Let’s be a tourist office. Promote the heritage, events, and cuisine of each destination.

Target Audiences and Interests

Identify your customers by origin, economic capacity, and mobility. Create customer clusters and launch personalised messages.

Benchmarking

Our tourist establishment competes with others. We extract best practices from the market.

Claims

Memorable words or phrases to engage your customers and achieve the desired effect.

Copy

Persuasive and effective copywriting that conveys the essence of your brand, tailored to each communication channel to connect with your audience.

Corporate Identity

Your company should have a graphic style that aligns with its product and target audiences.

Execution of the Action Plan

Content Creation

We create content in various formats (written, graphic, and audiovisual) for your communications.

Marketing Channels

We manage your social media, optimise your website, monitor your reputation, and run email marketing campaigns.

Content Amplification

We invest in the advertising platforms that deliver the best results for you.

Monitoring and Data Extraction

We determine the indicators that your establishment needs to monitor for growth.

Analysis, Reports, and Valuation

We analyse results and make decisions to improve essential return on investment.