EN 
ES In the hotel industry, increasing direct sales is a crucial goal for many establishments. At weglobeyou, we take great pride in sharing the success stories of clients who have achieved outstanding direct sales growth. Today, we’re spotlighting four clients who have experienced significant increases in direct bookings in their tourism businesses.
Hotel Leman
Hotel Leman, in Majorca, is one of our direct sales success stories. The hotel’s Director, Alejandro Díaz-Ordóñez González, speaks positively about his collaboration with weglobeyou: "In May 2021, the hotel’s bookings were almost exclusively through tour operators, with only 1% of sales being direct. Within a month, we launched an enhanced website, improved hotel images, and optimised Google Maps content. We focused on SEO and SEM positioning, increased our social media presence, and implemented a pricing strategy ensuring that our website always offered the best rate. We trained our hotel staff to promote direct bookings through our site and implemented an automated reservation system and an effective channel manager. These changes were made possible thanks to our partners, including weglobeyou.”
Hotel Leman, led by its director, Alejandro, experienced a remarkable increase in direct sales after partnering with us. He also explained this in a LinkedInpost, highlighting the success of this collaboration.
Through this approach and ongoing monitoring, Hotel Leman will close out 2023 with 23% of bookings coming directly through its website, marking a significant increase. Bookings for 2024 are already at 32.5%, making the website its primary booking channel. Considering that when we started, direct online sales were at just 0.5%, this growth has been exponential—an undeniable success!
Hotel Casa Lorenzo
This hotel in Villarrobledo, Albacete, renowned for the cuisine of its chef, Javier Castillo, serves over 500 meals a day, offering an unparalleled experience for guests and local customers. Its personalised service and our action plan have helped position this hotel among our successful clients in direct sales. The Director of Hotel Casa Lorenzo, Luis Fernández, commented on the outcome of the partnership: “Although we already had a high percentage of direct bookings, thanks to weglobeyou, we have now reached 85% direct bookings. Today, we can take pride in this achievement thanks to the strategies agreed upon between my team and that of weglobeyou. Positioning, push sales tools, and creative marketing have delivered spectacular results. Thanks to Borja and his fantastic team!”
At Hotel Casa Lorenzo, our efforts increased the online direct booking percentage up to 16.35% of the total , alongside a strong volume of telephone bookings. Considering the average booking price along with the hotel's average length of stay, these are significant results. Our strategy focused on enhancing the services that this unique roadside hotel offers: its dining, the excellent value for money, and its personalised service attracted a steady flow of direct guests. We also emphasised the wedding service and other unique experiences that the hotel provides, contributing to its rating of 4.4 and serving as another example among those successful clients in direct hotel sales.
Hotel Apolonia
Another success story in direct sales is located in Soria, where Hotel Apolonia offers a comfortable stay for its guests and delights them with the wide gastronomic selection at its restaurant.
Hotel Apolonia was seeking to increase the demand for its rooms and services. We implemented a comprehensive digital marketing strategy that included website optimisation and engaging promotional campaigns. With our strategic approach, we have increased the direct web sales from 5.32% of total digital sales in September 2019 to 56.88% in September 2023.
The Hotel Apolonia was looking for an increase in demand for its rooms y services. We implemented a comprehensive digital marketing strategy that included website optimization and engaging promotional campaigns. With our strategic approach, we went from 5,32% of direct web sales in September 2019 with respect to total digital sales, to a 56.88 % in September 2023.
Hotel Spa Cádiz Plaza
In Cádiz, just 10 metres from the beach, we find the fourth example of successful clients in direct sales. Hotel Spa Cádiz Plaza offers an unbeatable stay, showcasing its friendly service, spa, and welcoming rooms.
Noelia Martínez, Director of Hotel Spa Cádiz Plaza, highlights the collaboration: "We began working with weglobeyou based on a business recommendation, aiming to make the most of the Digital Kit. Among their tasks was advising on improving our social media, unifying company image criteria, and increasing direct sales, among other marketing objectives. Thanks to them, we have also achieved more direct sales through investments in Google Ads campaigns."
Hotel Spa Cádiz Plaza entrusted weglobeyou to enhance its online presence and increase direct sales, as a digital agent of the Digital Kit. The value of weglobeyou lies in our ability to tailor the Digital Kit to their needs in order to meet the set objectives: greater visibility, reputation, positioning, and direct sales.
We managed to double the direct web sales from August 2022 to August 2023 and achieved a ROAS of x72 through Google Ads campaigns in the same month of August 2023, meaning we converted every €1 into €72. Not too shabby!
These successful direct sales client cases are concrete examples of how weglobeyou can make direct sales objectives a reality for our clients. Our personalised approach and experience in the tourism industry allowed for significant improvements in the direct sales of these hotels..
We are committed to excellence and the success of our clients. These results are not only a testament to our ability to generate tangible results but also to the dedication and effort we put into each project.
If you would like more information on how weglobeyou can help you improve your direct sales and increase the profitability of your hotel establishment, do not hesitate to contact us. We are ready to be your partner on the road to success in the hospitality industry.