{"id":4161,"date":"2025-10-24T14:00:57","date_gmt":"2025-10-24T12:00:57","guid":{"rendered":"https:\/\/weglobeyou.com\/?p=4161"},"modified":"2025-10-24T14:00:58","modified_gmt":"2025-10-24T12:00:58","slug":"sunny-corner","status":"publish","type":"post","link":"https:\/\/weglobeyou.com\/en\/rincon-sol\/","title":{"rendered":"Success stories in tourism marketing: Hotel Rinc\u00f3n Sol"},"content":{"rendered":"

The Hotel Rinc\u00f3n Sol<\/strong> is more than a hotel facing the Mediterranean: it is a story of transformation. In the heart of the Costa del Sol<\/strong>, This classic from Rinc\u00f3n de la Victoria has been able to reinvent itself without losing its soul, combining tradition, hospitality and digital strategy. Its journey is the reflection of what happens when a brand with history decides to bet on the future: a new visual identity, a coherent message and a 360\u00ba tourism marketing strategy<\/strong> able to convert loyalty into profitability.<\/p>\n\n\n\n

In such a competitive environment as the coast of M\u00e1laga -where every click counts and visibility is disputed second by second-, the Hotel Rinc\u00f3n Sol<\/strong> needed to make a qualitative leap: leave behind the dependence on intermediaries, reinforce its identity and build an authentic narrative that spoke of what really makes it different. With the help of weglobeyou<\/strong>, he succeeded.<\/p>\n\n\n\n

This case of success in tourism marketing<\/a><\/strong> demonstrates that when branding, technology and strategy come together, transformation is no longer an idea but tangible results: more direct bookings, a strong brand and a clear positioning in one of the country's most demanding destinations.<\/p>\n\n\n\n

Who is Hotel Rincon Sol<\/strong><\/h2>\n\n\n\n

The Hotel Rinc\u00f3n Sol<\/a><\/strong> is an independent establishment of 4 stars<\/strong> located on the seafront of the promenade of Rinc\u00f3n de la Victoria<\/strong>, It is located only 12 kilometers from Malaga city. Since 1987 it has been managed by Lucorma S.A.<\/strong>, a Malaga family business with a history of more than three decades dedicated to tourism.<\/p>\n\n\n\n

The building, which was partially renovated in 2004, houses 87 rooms<\/strong> -The hotel has 81 doubles, five singles and one suite, as well as an a la carte restaurant, cafeteria, summer beach bar and three meeting rooms for events with a capacity of up to 200 people.<\/p>\n\n\n\n

A diverse, loyal and Mediterranean audience<\/strong><\/h3>\n\n\n\n

Its clientele combines national families<\/strong> that repeat summer after summer, couples<\/strong> who are looking for quiet getaways by the sea and senior or business travelers<\/strong> who take advantage of the proximity to Malaga. The hotel also attracts companies and event organizers<\/strong>, thanks to its MICE facilities, and to its golfers<\/strong> visiting the nearby A\u00f1oreta Golf and Baviera Golf courses.<\/p>\n\n\n\n

With a average annual occupancy 85-87 %<\/strong> and a ADR in growth (from 66 to 72 euros)<\/strong>, Rinc\u00f3n Sol<\/strong> is a model of local stability and profitability. Its greatest strength: a intergenerational loyalty<\/strong> built on the close treatment and the feeling of \u201chome in front of the sea\u201d.<\/p>\n\n\n\n

The challenge: to make Rinc\u00f3n Sol stand out on the eastern Costa del Sol<\/strong><\/h2>\n\n\n\n

The eastern Costa del Sol has become one of the most competitive environments in Andalusian tourism.
Boutique hotels, resorts, tourist apartments and OTAs saturate the distribution channels.<\/p>\n\n\n\n

The Hotel Rinc\u00f3n Sol<\/strong>, Despite its loyal clientele, it faced several strategic challenges:<\/p>\n\n\n\n

    \n
  • Dependence on intermediaries<\/strong> (OTAs) to maintain occupancy.<\/li>\n\n\n\n
  • Outdated brand image<\/strong>, with a digital presence that is not very coherent.<\/li>\n\n\n\n
  • Lack of visual and narrative differentiation<\/strong> against competitors with more resources.<\/li>\n\n\n\n
  • Web and communication not optimized for conversion.<\/strong><\/li>\n\n\n\n
  • Segmentation too broad<\/strong>, This made it difficult to convey a clear value proposition.<\/li>\n<\/ul>\n\n\n\n

    The goal was ambitious but necessary: reposition Hotel Rinc\u00f3n Sol as a modern, profitable and sustainable brand with its own identity.<\/strong>, able to attract new audiences and consolidate its local leadership.<\/p>\n\n\n\n

    The weglobeyou tourism marketing strategy<\/strong><\/h2>\n\n\n\n

    From weglobeyou<\/strong>, a comprehensive strategy was designed that united branding, communication, photography, digital advertising and sustainability<\/strong> under the same story: Mediterranean authenticity.<\/p>\n\n\n\n

    Rebranding with a Mediterranean identity for Rinc\u00f3n Sol<\/h4>\n\n\n\n

    The first step was to rebuild the hotel's identity from the inside. We created a visual and verbal brand that reflected its essence: the Mediterranean as a way of life.<\/strong><\/p>\n\n\n\n

      \n
    • New logo and color palette<\/strong> inspired by the light, the calm and the tones of the coast of Malaga.<\/li>\n\n\n\n
    • Typography and tone of voice<\/strong> more human, closer and contemporary.<\/li>\n\n\n\n
    • Visual standardization<\/strong> in all channels (web, networks, posters, printed materials).<\/li>\n\n\n\n
    • Creation of the storytelling \u201cYour home in front of the sea\u201d.\u201d<\/strong>, a message that sums up the spirit of the hotel: warmth, closeness and authenticity.<\/li>\n\n\n\n
    • Narrative coherence<\/strong> at every customer touch point: from the web to remarketing campaigns.<\/li>\n<\/ul>\n\n\n\n

      The result was a brand with recognizable personality<\/strong>, The company's philosophy is to transmit confidence and coherence without renouncing to its family essence.<\/p>\n\n\n\n

      \"Rebranding
      Redesign of the visual identity of Hotel Rinc\u00f3n Sol: a new Mediterranean, coherent and warm image to reinforce its positioning on the Costa del Sol.<\/figcaption><\/figure>\n\n\n\n

      Photographic production with an experiential approach<\/strong><\/h3>\n\n\n\n

      The second phase consisted of show what it really feels like at Rinc\u00f3n Sol<\/strong>. It was not just a matter of showing rooms: it was about visual storytelling<\/strong>.<\/p>\n\n\n\n

        \n
      • Professional session with focus lifestyle and experiential<\/strong>The program includes: breakfasts in front of the sea, relaxing moments, romantic dinners and family scenes.<\/li>\n\n\n\n
      • Strategic use of the environment -the promenade, the beach bar, the sunset light- as part of the visual story.<\/li>\n\n\n\n
      • Integration of new material<\/strong> on the web, networks and advertising campaigns, raising the perceived value of the hotel.<\/li>\n\n\n\n
      • Result: longer time spent on the website, better click-through rate (CTR) and more organic interaction in networks.<\/li>\n<\/ul>\n\n\n\n

        The photographs not only improved the aesthetics: changed the perception of the hotel.<\/strong> From a traditional accommodation to a destination that breathes the Mediterranean.<\/p>\n\n\n\n

        Results-focused advertising campaigns<\/strong><\/h3>\n\n\n\n

        The next step was to transform visibility into sales. To do this, we developed a plan to measurable and profitable digital advertising.<\/strong><\/p>\n\n\n\n

          \n
        • Google Ads and Meta Ads Campaigns<\/strong> segmented by market and customer type:\n
            \n
          • Spanish families and urban couples (Madrid, Seville, Cordoba).<\/li>\n\n\n\n
          • European travelers interested in sunny mid-season destinations.<\/li>\n\n\n\n
          • Senior public with high spending power.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Ad Optimization<\/strong> according to performance: dynamic creatives, texts adapted to the new brand tone and A\/B testing of landings.<\/li>\n\n\n\n
          • Smart Remarketing<\/strong> to users who had visited the site without booking.<\/li>\n\n\n\n
          • Constant monitoring of ROAS and CAC<\/strong> to adjust investment and maximize profitability.<\/li>\n<\/ul>\n\n\n\n

            The results were not long in coming:<\/p>\n\n\n\n

              \n
            • +21.8 % in web sales<\/strong> compared to the previous year.<\/li>\n\n\n\n
            • ROAS of \u20ac44<\/strong> in the first quarter of 2025.<\/li>\n\n\n\n
            • CAC of 2.27 %<\/strong>, The company's strategy reflects a highly efficient strategy.<\/li>\n<\/ul>\n\n\n\n

              The direct channel was consolidated as the main booking channel, reducing dependence on OTAs and strengthening the hotel's autonomy.<\/p>\n\n\n\n

              SEO, content and reputation<\/strong><\/h3>\n\n\n\n

              The project was not limited to advertising. Organic visibility and online reputation were critical to sustain growth.<\/p>\n\n\n\n

                \n
              • Local SEO optimization<\/strong> for keywords such as hotel in Rinc\u00f3n de la Victoria<\/em>, hotel Costa del Sol oriental<\/em> o Malaga beachfront getaways<\/em>.<\/li>\n\n\n\n
              • Blog and valuable content<\/strong> focused on culture, gastronomy and local leisure: routes through the Axarquia, events, fairs, Malaga gastronomy, etc.<\/li>\n\n\n\n
              • Active management of Google My Business, TripAdvisor and Booking.<\/strong>, reinforcing data consistency (NAP) and reputation.<\/li>\n\n\n\n
              • Revision of the response tone<\/strong> to reviews, integrating the voice of the new brand: close, professional and appreciative.<\/li>\n<\/ul>\n\n\n\n

                The result was a gradual improvement of organic positioning and brand sentiment<\/strong> on the platforms.<\/p>\n\n\n\n

                Sustainability and connection with the territory<\/strong><\/h3>\n\n\n\n

                Authenticity is not invented: it is demonstrated. That is why, Rinc\u00f3n Sol<\/strong> integrated the model into its strategy Competitive regenerative hotel ARC360<\/strong>, aligned with the GSTC.<\/p>\n\n\n\n

                  \n
                • Collaborations with local suppliers<\/strong> and promotion of zero kilometer products in the restaurant.<\/li>\n\n\n\n
                • Participation in fam trips and tourism promotion projects<\/strong> together with APTA (Association for the Tourist Promotion of the Axarquia).<\/li>\n\n\n\n
                • Social and environmental actions<\/strong> Visible: reduction of plastics, responsible waste management and transparent communication.<\/li>\n\n\n\n
                • SICTED Certification<\/strong> and internal sustainability training programs.<\/li>\n<\/ul>\n\n\n\n

                  The discourse moves away from greenwashing: it focuses on facts, not labels. And that reinforces customer confidence and the hotel's reputation.<\/p>\n\n\n\n

                  \"Sustainable
                  Sustainable commitment of Hotel Rincon Sol: a clear and close communication that invites guests to actively participate in the protection of the environment.<\/figcaption><\/figure>\n\n\n\n

                  Omnichannel communication<\/strong><\/h3>\n\n\n\n

                  The same message, adapted to each medium. From weglobeyou we coordinate a omnichannel strategy<\/strong> to ensure consistency and efficiency.<\/p>\n\n\n\n

                    \n
                  • Web:<\/strong> smooth navigation, persuasive text and conversion-oriented design.<\/li>\n\n\n\n
                  • Social networks:<\/strong> emotional and visual tone, with day-to-day stories and valuable content about the destination.<\/li>\n\n\n\n
                  • Email marketing:<\/strong> customized campaigns with seasonal offers and local content.<\/li>\n\n\n\n
                  • Programmatic advertising:<\/strong> advanced segmentation to strengthen visibility in priority markets.<\/li>\n<\/ul>\n\n\n\n

                    The communication of the Hotel Rinc\u00f3n Sol<\/strong> from being descriptive to being inspirational. From talking about the product to telling its purpose.<\/p>\n\n\n\n

                    \"Social
                    Coherence, closeness and unified visual tone: the new social media ecosystem of Hotel Rincon Sol reinforces its Mediterranean identity.<\/figcaption><\/figure>\n\n\n\n

                    Results<\/strong><\/h2>\n\n\n\n

                    The comprehensive strategy implemented by weglobeyou produced measurable, sustainable and consistent results.<\/p>\n\n\n\n

                      \n
                    • +21.8 % increase in web sales<\/strong> in the first year.<\/li>\n\n\n\n
                    • ROAS of \u20ac44<\/strong> in Google Ads campaigns (for every \u20ac1 invested, \u20ac44 in sales).<\/li>\n\n\n\n
                    • CAC of 2.27 %<\/strong>, demonstrating the high profitability of the investment.<\/li>\n\n\n\n
                    • Increased organic traffic<\/strong> and web conversion rate.<\/li>\n\n\n\n
                    • Growth of qualified followers<\/strong> in social networks.<\/li>\n\n\n\n
                    • Reinforced reputation<\/strong> with higher ratings on Google and Booking.<\/li>\n\n\n\n
                    • Consolidation of a coherent, warm and differentiating brand.<\/strong> in the local and national market.<\/li>\n<\/ul>\n\n\n\n

                      Beyond the numbers, the hotel achieved something more valuable: a brand with its own identity, that communicates what it is and sells what it promises.<\/strong><\/p>\n\n\n\n

                      Lessons and keys to Rinc\u00f3n Sol's success<\/strong><\/h2>\n\n\n\n

                      The case of Hotel Rinc\u00f3n Sol<\/strong> leaves learnings that go beyond the campaigns:<\/p>\n\n\n\n

                        \n
                      1. Visual identity is an investment, not an expense.<\/strong>Consistent rebranding reinforces the perception of quality and brand credibility.<\/li>\n\n\n\n
                      2. Data is the hotelier's new ally<\/strong>Measuring ROAS, CAC and conversions allows you to optimize your investment and make decisions based on evidence, not intuition.<\/li>\n\n\n\n
                      3. Content remains key<\/strong>Photography, copy and storytelling are the gateway to the customer. Telling emotions sells more than showing rooms.<\/li>\n\n\n\n
                      4. Real sustainability generates reputation and differentiation<\/strong>Travelers are looking for consistency and purpose: they prefer brands that act consciously and with local impact.<\/li>\n\n\n\n
                      5. Effective tourism marketing unites brand, technology and people<\/strong>It is not enough to run campaigns: it is necessary to build relationships between the hotel, its environment and its guests.<\/li>\n\n\n\n
                      6. Agency-hotel collaboration is decisive<\/strong>The involvement of the management of Rinc\u00f3n Sol<\/strong> and coordination with our team were key to achieving such quick results.<\/li>\n<\/ol>\n\n\n\n

                        Tourism marketing that generates real impact<\/strong><\/h2>\n\n\n\n

                        The success of the Hotel Rinc\u00f3n Sol<\/strong> proves that tourism marketing done right is not an empty promise: it is a tool for real transformation.<\/p>\n\n\n\n

                        Thanks to a strategic vision, a consistent identity and results-oriented execution, this historic hotel on the Costa del Sol has moved from traditional loyalty to measurable profitability. From being a well-known accommodation to becoming a respected brand. From relying on intermediaries to controlling its own digital destination.<\/p>\n\n\n\n

                        Today the Hotel Rinc\u00f3n Sol<\/strong> is more than a hotel: it is a symbol of how authenticity, strategy and sustainability can build lasting value.<\/p>\n\n\n\n

                        At weglobeyou <\/strong>we help hotels turn their potential into measurable results. If you want to reinforce your brand, boost direct sales and stand out in your destination, contact us. We will design with you the next tourism marketing success story.<\/p>\n\n\n\n

                        <\/p>","protected":false},"excerpt":{"rendered":"

                        El Hotel Rinc\u00f3n Sol es m\u00e1s que un hotel frente al Mediterr\u00e1neo: es una historia de transformaci\u00f3n. En pleno centro de la Costa del Sol, este cl\u00e1sico de Rinc\u00f3n de la Victoria ha sabido reinventarse sin perder su alma, combinando tradici\u00f3n, hospitalidad y estrategia digital. Su viaje es el reflejo de lo que sucede cuando […]<\/p>\n","protected":false},"author":3,"featured_media":4166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nRinc\u00f3n Sol, caso de \u00e9xito en marketing tur\u00edstico - weglobeyou<\/title>\n<meta name=\"description\" content=\"Hotel Rinc\u00f3n Sol, un cl\u00e1sico de la Costa del Sol que se reinvent\u00f3 gracias a una estrategia integral de marketing tur\u00edstico de weglobeyou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weglobeyou.com\/en\/sunny-corner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rinc\u00f3n Sol, caso de \u00e9xito en marketing tur\u00edstico - weglobeyou\" \/>\n<meta property=\"og:description\" content=\"Hotel Rinc\u00f3n Sol, un cl\u00e1sico de la Costa del Sol que se reinvent\u00f3 gracias a una estrategia integral de marketing tur\u00edstico de weglobeyou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weglobeyou.com\/en\/sunny-corner\/\" \/>\n<meta property=\"og:site_name\" content=\"weglobeyou\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T12:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T12:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weglobeyou.com\/wp-content\/uploads\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Maria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/\"},\"author\":{\"name\":\"Maria\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#\\\/schema\\\/person\\\/5e544be0d14640e2ae9c7e43ca61b8e9\"},\"headline\":\"Casos de \u00e9xito en marketing tur\u00edstico: Hotel Rinc\u00f3n Sol\",\"datePublished\":\"2025-10-24T12:00:57+00:00\",\"dateModified\":\"2025-10-24T12:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/\"},\"wordCount\":2027,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weglobeyou.com\\\/wp-content\\\/uploads\\\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp\",\"articleSection\":[\"blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/\",\"url\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/\",\"name\":\"Rinc\u00f3n Sol, caso de \u00e9xito en marketing tur\u00edstico - weglobeyou\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/weglobeyou.com\\\/wp-content\\\/uploads\\\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp\",\"datePublished\":\"2025-10-24T12:00:57+00:00\",\"dateModified\":\"2025-10-24T12:00:58+00:00\",\"description\":\"Hotel Rinc\u00f3n Sol, un cl\u00e1sico de la Costa del Sol que se reinvent\u00f3 gracias a una estrategia integral de marketing tur\u00edstico de weglobeyou.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#primaryimage\",\"url\":\"https:\\\/\\\/weglobeyou.com\\\/wp-content\\\/uploads\\\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp\",\"contentUrl\":\"https:\\\/\\\/weglobeyou.com\\\/wp-content\\\/uploads\\\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp\",\"width\":2560,\"height\":1707,\"caption\":\"hotel rincon sol chiringuito playa costa del sol\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/rincon-sol\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/weglobeyou.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00e9xito en marketing tur\u00edstico: Hotel Rinc\u00f3n Sol\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#website\",\"url\":\"https:\\\/\\\/weglobeyou.com\\\/\",\"name\":\"weglobeyou\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/weglobeyou.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#organization\",\"name\":\"weglobeyou\",\"url\":\"https:\\\/\\\/weglobeyou.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/weglobeyou.com\\\/wp-content\\\/uploads\\\/logo-wgy.svg\",\"contentUrl\":\"https:\\\/\\\/weglobeyou.com\\\/wp-content\\\/uploads\\\/logo-wgy.svg\",\"width\":291,\"height\":49,\"caption\":\"weglobeyou\"},\"image\":{\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/weglobeyou.com\\\/#\\\/schema\\\/person\\\/5e544be0d14640e2ae9c7e43ca61b8e9\",\"name\":\"Maria\",\"url\":\"https:\\\/\\\/weglobeyou.com\\\/en\\\/author\\\/maria\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rinc\u00f3n Sol, tourism marketing success story - weglobeyou","description":"Hotel Rinc\u00f3n Sol, a classic on the Costa del Sol that reinvented itself thanks to a comprehensive tourism marketing strategy by weglobeyou.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weglobeyou.com\/en\/sunny-corner\/","og_locale":"en_US","og_type":"article","og_title":"Rinc\u00f3n Sol, caso de \u00e9xito en marketing tur\u00edstico - weglobeyou","og_description":"Hotel Rinc\u00f3n Sol, un cl\u00e1sico de la Costa del Sol que se reinvent\u00f3 gracias a una estrategia integral de marketing tur\u00edstico de weglobeyou.","og_url":"https:\/\/weglobeyou.com\/en\/sunny-corner\/","og_site_name":"weglobeyou","article_published_time":"2025-10-24T12:00:57+00:00","article_modified_time":"2025-10-24T12:00:58+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/weglobeyou.com\/wp-content\/uploads\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp","type":"image\/webp"}],"author":"Maria","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/weglobeyou.com\/rincon-sol\/#article","isPartOf":{"@id":"https:\/\/weglobeyou.com\/rincon-sol\/"},"author":{"name":"Maria","@id":"https:\/\/weglobeyou.com\/#\/schema\/person\/5e544be0d14640e2ae9c7e43ca61b8e9"},"headline":"Casos de \u00e9xito en marketing tur\u00edstico: Hotel Rinc\u00f3n Sol","datePublished":"2025-10-24T12:00:57+00:00","dateModified":"2025-10-24T12:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/weglobeyou.com\/rincon-sol\/"},"wordCount":2027,"commentCount":0,"publisher":{"@id":"https:\/\/weglobeyou.com\/#organization"},"image":{"@id":"https:\/\/weglobeyou.com\/rincon-sol\/#primaryimage"},"thumbnailUrl":"https:\/\/weglobeyou.com\/wp-content\/uploads\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp","articleSection":["blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/weglobeyou.com\/rincon-sol\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/weglobeyou.com\/rincon-sol\/","url":"https:\/\/weglobeyou.com\/rincon-sol\/","name":"Rinc\u00f3n Sol, tourism marketing success story - weglobeyou","isPartOf":{"@id":"https:\/\/weglobeyou.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weglobeyou.com\/rincon-sol\/#primaryimage"},"image":{"@id":"https:\/\/weglobeyou.com\/rincon-sol\/#primaryimage"},"thumbnailUrl":"https:\/\/weglobeyou.com\/wp-content\/uploads\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp","datePublished":"2025-10-24T12:00:57+00:00","dateModified":"2025-10-24T12:00:58+00:00","description":"Hotel Rinc\u00f3n Sol, a classic on the Costa del Sol that reinvented itself thanks to a comprehensive tourism marketing strategy by weglobeyou.","breadcrumb":{"@id":"https:\/\/weglobeyou.com\/rincon-sol\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weglobeyou.com\/rincon-sol\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weglobeyou.com\/rincon-sol\/#primaryimage","url":"https:\/\/weglobeyou.com\/wp-content\/uploads\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp","contentUrl":"https:\/\/weglobeyou.com\/wp-content\/uploads\/chiringuito-del-hotel-rincon-sol-protagonista-del-caso-de-exito-en-marketing-turistico-de-weglobeyou-en-primera-linea-de-playa-en-rincon-de-la-victoria-malaga.webp","width":2560,"height":1707,"caption":"hotel rincon sol chiringuito playa costa del sol"},{"@type":"BreadcrumbList","@id":"https:\/\/weglobeyou.com\/rincon-sol\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/weglobeyou.com\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00e9xito en marketing tur\u00edstico: Hotel Rinc\u00f3n Sol"}]},{"@type":"WebSite","@id":"https:\/\/weglobeyou.com\/#website","url":"https:\/\/weglobeyou.com\/","name":"weglobeyou","description":"","publisher":{"@id":"https:\/\/weglobeyou.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weglobeyou.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/weglobeyou.com\/#organization","name":"weglobeyou","url":"https:\/\/weglobeyou.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/weglobeyou.com\/#\/schema\/logo\/image\/","url":"https:\/\/weglobeyou.com\/wp-content\/uploads\/logo-wgy.svg","contentUrl":"https:\/\/weglobeyou.com\/wp-content\/uploads\/logo-wgy.svg","width":291,"height":49,"caption":"weglobeyou"},"image":{"@id":"https:\/\/weglobeyou.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/weglobeyou.com\/#\/schema\/person\/5e544be0d14640e2ae9c7e43ca61b8e9","name":"Maria","url":"https:\/\/weglobeyou.com\/en\/author\/maria\/"}]}},"_links":{"self":[{"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/posts\/4161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/comments?post=4161"}],"version-history":[{"count":6,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/posts\/4161\/revisions"}],"predecessor-version":[{"id":4171,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/posts\/4161\/revisions\/4171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/media\/4166"}],"wp:attachment":[{"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/media?parent=4161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/categories?post=4161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weglobeyou.com\/en\/wp-json\/wp\/v2\/tags?post=4161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}